Meta begins testing an AI chatbot on WhatsApp and Instagram in India.

The social network giant is fighting with tech giants like Google and Microsoft and upstarts like OpenAI to take the lead in the artificial intelligence arms race, and meta AI is a component of that aggressive drive into generative AI.

With more than a billion monthly users across Facebook, Instagram, and WhatsApp, India is the largest Meta app family market.

According to Moneycontrol, Facebook’s parent company Meta is testing its AI chatbot, Meta AI, with a limited group of Indian customers across a number of its apps, including Instagram, Messenger, and WhatsApp.

Instagram has enabled Meta AI via the direct messaging function of the platform.

Like Google’s Gemini and OpenAI’s ChatGPT, users can reach it by pressing the Meta AI symbol in the search bar. From there, they can engage directly with the chatbot, which acts as a general-purpose assistant that can respond to a variety of queries, including those on real-time information.

In addition to providing the solution, the assistant includes a link to the page where the precise query may be searched on Google and identifies the sources used to get the answer in a footnote.

Users may summon an assistant into their current Instagram group and personal conversations to obtain advice or ask questions. For example, one may ask for suggestions for a trip to go as a group or for ideas for meals to serve at a dinner party, and it will respond with possibilities right in the conversation. To have a conversation with the chatbot, simply input “@” and then hit Meta AI.

Many users have shared screenshots of Meta’s chatbot on X, the social networking site that was once known as Twitter. Meta has also begun testing the chatbot in WhatsApp.

A representative for Meta stated in a statement, “We’re testing a range of our generative AI-powered experiences publicly in a limited capacity while they’re under development in different phases.”

With more than a billion monthly users across Facebook, Instagram, and WhatsApp, India is the largest Meta app family market.

In September 2023, Meta unveiled Meta AI as a component of the massive generative AI drive by the social media behemoth.

As the business competes to be a major participant in the AI race with industry giants like Google, and Microsoft, and upstarts like OpenAI, it claimed it is integrating these capabilities into its applications—Instagram, WhatsApp, and Messenger—used by over 3 billion people daily.

A proprietary AI model that utilizes technologies from the company’s open-source Llama 2 large language model (LLM) powers Meta AI.

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